Digital Marketing Blog

The Participation Ladder

Charlene Li of Forrester Research has recently published a study into levels of participation in social media, with a view to helping develop more effective social media strategies.

For the report into Social Technographics, she has produced the 'Participation Ladder':

Particpation ladder

by Graham Charlton 24 April 2007 13:47pm 1 comment

Q&A: Rick Bruner, director of research at DoubleClick

DoubleClick is set to release the first European version of its annual Touchpoints study, which looks at the main influences behind consumers' purchasing behaviour online.

So we spoke to the company's director of research and industry relations Rick E. Bruner for a sneak preview.

by Richard Maven 24 April 2007 13:23pm 0 comments

SEO commitment essential as consumers go organic

Agencies specialising in search engine optimisation (SEO) will be heartened by recent E-consultancy research which shows that the majority of companies are committed to more investment in natural search.

by Linus Gregoriadis 24 April 2007 12:02pm 1 comment

Moveme.com plans your house move

Moveme.com is a new website which aims to take the hassle out of moving house in the UK, by providing a tool that allows you to plan all aspects of the process.

The site provides a 'diary' to help you to arrange all aspects of the house move - getting quotes from removal firms, redirecting your mail, organising surveys, and so on.

Moveme planner

by Graham Charlton 24 April 2007 11:46am 7 comments

Yell.com launches affiliate search programme

Yell.com has launched an affiliate scheme with the aim of attracting more traffic to its 2m-strong business listings database.

The search site said partners would receive a fixed monthly payment in return for placing a banner ad with search controls on their site; those who do not meet Yell's criteria will not receive any income, however.

by Robert Andrews 24 April 2007 09:33am 0 comments

Fashion searchers snap up Crocs

Crocs, the brightly-coloured, lightweight shoes, have become the most searched-for fashion item in the UK.

Hitwise reported an eight-fold increase in the number of "croc" queries since February, with most uptake seen as summer approaches.

by Robert Andrews 24 April 2007 09:31am 1 comment

Google named top global brand

Google is now the world's most powerful brand, according to market research by Millward Brown in conjunction with the FT.

by Graham Charlton 24 April 2007 09:28am 1 comment

Market research paradigm is changing quickly

The world of market research is undergoing a rapid transformation as a result of online survey technology. But marketers need to make sure that they are providing a survey experience in line with consumers' increased expectations.

by Linus Gregoriadis 23 April 2007 13:31pm 0 comments

IAB slams measurement groups

The Interactive Advertising Bureau (IAB) has again raised concerns about the measurement of web audiences and has called for major research groups to open up their systems to an independent audit.

IAB president and CEO Randall Rothenberg has written an open letter to the CEOs of comScore and Nielsen//NetRatings, challenging both firms to throw their methods open to scrutiny.

by Graham Charlton 23 April 2007 11:35am 0 comments

Online shoppers not deterred by cyber-crime

UK internet users are willing to take risks online as long as they feel informed about the consequences, according to a new report.

The Trustguide report, a collaborative research project by BT, the DTI and the University of Plymouth, found that surfers use specific online services not because they trust them, but because they think the benefits outweigh the risks.

by Graham Charlton 23 April 2007 10:12am 0 comments