Digital Marketing Blog
Google-owned YouTube has inked one of its most significant content deals by agreeing a partnership with the BBC.
YouTube will create three BBC branded channels, two for ‘short-form’ video content and a third for BBC News clips. All should prove highly popular, but two will host advertising.
The BBC signed up to the deal on a non-exclusive basis as part of its remit to “secure commercial revenue via BBC Worldwide, to supplement the licence fee”.
Babelgum is a new internet TV service, using P2P technology to stream video to your PC at near -TV resolution, very much like Joost.
Like Joost, Babelgum has plenty of financial backing. While Joost's founders Niklas Zennström and Janus Friis raised around £1.3bn from the sale of Skype, Babelgum founder Silvio Scaglia has just sold a quarter of his stake in Italian broadband firm Fastweb for £148m.
A new website invites users to make their own video ads for big-name brands, and get paid along with the deal.
Zooppa harnesses the trend in consumer-generated ad campaigns that has been increasingly in vogue.
The speed with which Google was able to earn revenue from pay-per-click ads was "a wake-up call within Microsoft", according to the company's CTO, Ray Ozzie.
Microsoft trails Google and Yahoo! in the web advertising market, with the Redmond-based desktop software maker seen as playing catch-up in web innovations.
Chris Averill takes a look at why 'more advanced' interactive TV services haven't been a bigger hit with viewers.
The Guardian is reporting today that online gambling group PartyGaming has closed its French website, without notifying investors. One shareholder has offloaded around £50m of stock in the firm.
Meanwhile, John Anderson, the former chief executive of 888 Holdings, has been summoned for interview by the French authorities, prompting speculation that French authorities are about to crackdown on online gambling.
This in itself is prompting speculation that the French and American governments actually agree on something.
MySpace is giving a big boost to British fashion retailers, with the proportion of their traffic driven from the social networking site growing fast in the last year.
Referrals from MySpace accounted for 5% of visits to Topshop.co.uk - far less than searches from either MSN or Yahoo!, according to Hitwise data.
eBay is partnering with Bebo to allow users of the social networking site to list auction items on their profiles.
The agreement will allow Bebo's 30m members to detail items they want to buy or sell. Clicking the link will take visitors directly to eBay's own pages, the Wall Street Journal said.
Nectar is the UK's largest customer loyalty programme, and since its launch in 2002, more than ten million UK households regularly collect Nectar points.
The Nectar website, which allows users to spend the points they have earned on everything from CDs and DVDs to discounts on holidays, has recently relaunched with a view to improving usability.
We caught up with Roger Sniezek of Loyalty Management Group (which owns and operates the Nectar brand) to find out more about the site's relaunch.
From next month, Google is to provide more data, as well as tools to help its pay per click advertisers detect and combat click fraud.
The online ad giant will allow PPC advertisers to specify which IP addresses will be prevented from receiving their ads, in order to stop unscrupulous rivals wasting ad budgets with repeated clicks.
This is a smart move towards the greater transparency many advertisers have been demanding.