Digital Marketing Blog
A massive new distribution centre due to be built in south Wales by Amazon.co.uk will be partially operational in time for the 2007 Christmas e-commerce rush.
The retailer yesterday announced it is to create its fourth UK fulfillment HQ, spanning 800,000sqft, near Swansea following an incentive package from the Welsh Assembly Government.
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by Robert Andrews
30 March 2007 12:34pm
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Any lingering doubts that marketers are working in a truly multi-channel environment must now be dispelled following our recent
Online Lead Generation Report.
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by Linus Gregoriadis
30 March 2007 10:51am
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Digital advertising network Miva Media has inked an exclusive PPC content deal in the UK with Condé Nast Interactive, beating off competition from Yahoo! and Google.
Miva will deliver PPC ads across Condé Nast Interactive's portfolio of 12 UK websites, which includes Vogue.com, GQ.com, Houseandgarden.co.uk, and Tatler.co.uk.
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by Graham Charlton
30 March 2007 10:24am
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WebFetch is a search engine which claims to give its users the 'best search results available on the web' by combining search results from the major search engines.
WebFetch's search results can be displayed by relevance or by search engine, though you need to scroll down the page for organic results if you display Google and Yahoo results.
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by Graham Charlton
30 March 2007 10:23am
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The
virtual
Amsterdam, that is. An adult entertainment company has just off-loaded a Second Life recreation of the Dutch city.
Complete with tram-lined waterways and public squares, the Amsterdam sim is actually a dedicated sex haven occupied by lady avatars of the night and stores selling sexual merchandise.
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by Robert Andrews
30 March 2007 10:22am
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Web video ads are more effective than TV commercials, and people read online articles in greater depth than print articles, according to new research.
Viewers had better brand recall from video ads embedded in shows watched online than from regular TV advertisements, according to research firm Millward Brown.
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by Robert Andrews
29 March 2007 11:30am
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WPP boss Martin Sorrell has dropped a libel action against two employees he claimed had used an anonymous blog to slur his character, instead opting to settle for £120,000.
Marco Benatti and Marco Tinelli, heads of a WPP Italian subsidiary, were alleged to have likened Sorrell to a Godfather-type mafia boss and published "grossly offensive" images of the advertising chief and an ex-lover.
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by Robert Andrews
29 March 2007 10:22am
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The BBC Trust has asked the BBC's management for more information on its proposals to carry advertising on the Corporation's websites outside the UK.
The BBC Trust has asked management to look into the matter further, and wants to know how ad revenue would be invested into the BBC's UK services for the benefit of the licence payer.
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by Graham Charlton
29 March 2007 10:20am
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UK online ad spend has overtaken that spent on national newspaper advertising for the first time, while Google has also extended its dominance of the market.
New figures from the IAB and PwC reveal that online ad spending passed the £2bn mark for the first time last year, with the market growing by a massive 41% from 2005.
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by Graham Charlton
29 March 2007 09:04am
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A survey by the Email Sender and Provider Coalition (ESPC), an anti-spam organisation, has shown that US email users are increasingly savvy when dealing with spam and unwanted emails.
The survey, carried out in conjunction with market research firm Ispos, polled 2,252 internet users who use AOL, MSN/Hotmail, Gmail and Yahoo for email.
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by Graham Charlton
28 March 2007 16:31pm
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