Digital Marketing Blog

BT inks on-demand deal with Universal Music

BT has struck a deal with Universal Music Group for the group's music videos to be made available on BT Vision's on demand service.

This follows recent content deals with companies like Sony BMG and Warner Brothers, which have helped BT to build up a catalogue of music, film and TV programming for its new TV service.

by Graham Charlton 15 February 2007 15:23pm 0 comments

What will replace the page impression?

Steve Rubel at Micro Persuasion has an interesting article where he speculates what will replace the page view metric, which he believes will be dead by 2010.

Page view or page impression figures are easy to manipulate and don’t give a true measure of a site’s popularity. For instance, merely splitting content over several pages can falsely inflate a site’s figures.

by Graham Charlton 15 February 2007 13:15pm 5 comments

Saul Klein joins Index Ventures

Former Skype VP of marketing and Video Island founder Saul Klein has joined Index Ventures to help the VC firm’s hunt for new web investments.

The London-based company has just announced the closure of a EU350m fund – its fourth - to focus on European firms in IT, life sciences and clean tech.

Klein, who will be based in Index’s London office, will help spend the new cashpile as well as working on Index’s existing portfolio, which includes the likes of Betfair, Netvibes and Last.fm.

by Richard Maven 15 February 2007 11:18am 0 comments

Pheedo launches 'FeedPowered' ads

Pheedo, an RSS ad network, has announced the launch of its FeedPowered ad platform, which enables marketers to use text and video RSS content within ad widgets.

FeedPowered ads are on-site advertisements which can present updated text, video or audio from any RSS feed.

by Graham Charlton 14 February 2007 12:19pm 0 comments

888 sees revenues rise 7%

Online gambling firm 888 Holdings Plc has posted a 7% rise in profits for 2006, despite the loss of business which resulted from the recent US ban on online gambling.

888 Holdings lost just over half its sales and was forced to cut 25% of its workforce after shutting down its US operations when Congress banned internet gambling.

by Graham Charlton 14 February 2007 12:17pm 0 comments

Banks to give out card readers to combat online fraud

Banks are planning to issue their customers with handheld credit card readers under a new pilot scheme to combat online fraud.

The project is being pioneered by APACS, the UK payments association, to give customers greater protection when shopping on the internet or the phone.

by Graham Charlton 14 February 2007 10:38am 2 comments

Pricerunner launches mobile service

ValueClick Europe is entering into partnership with mobile software provider Picsel to produce a mobile version of Pricerunner's website.

Customers can download the application free from pricerunner.co.uk, and will see a full colour mini version of the site with full functionality.

by Graham Charlton 13 February 2007 18:19pm 0 comments

Wordtracker launches UK keyword tool for search marketers

WordTracker has launched a UK version of its keyword search tool, allowing marketers access to UK-specific research in order to adjust their keywords to the market.

Wordtracker's UK specific keyword search has been incorporated into the company's subscription service, which is priced at between £4.20 for a day's access to £140 for a year, and is used by many search marketing professionals.

by Graham Charlton 13 February 2007 16:22pm 5 comments

Epsilon execs discuss email marketing

Ragy Thomas is the president and CTO of interactive services at email marketing company Epsilon , which is ramping up its presence in the UK and Europe.

We spoke to Ragy and Ted Wham (SVP and GM of EMEA at Epsilon International) about the firm's recent $435m purchase of mail order company Abacus, plans to become a multi-channel agency, making the giant step across the Atlantic, and increasing demands from clients in the email marketing space.

by Richard Maven 13 February 2007 13:32pm 1 comment

Vodafone adds Google Maps to mobiles

Vodafone is to partner with Google to provide a version of Google Maps for users of its mobile phones.

Vodafone said it will, in conjunction with Google Maps, provide easy-to-use maps and local listings, as well as local search and navigation capabilities.

by Graham Charlton 13 February 2007 13:09pm 1 comment