Digital Marketing Blog
Congratulations to digital marketing agency AKQA, which has sold a majority stake to US private equity firm
General Atlantic
for an estimated $250 million.
AKQA, which has clients including Nike, Microsoft and Coca-Cola, had hired Morgan Stanley last year to advise on a possible sale. Other interested parties reportedly included the WPP Group.
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by Graham Charlton
02 February 2007 13:32pm
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Emap's consumer media department has acquired YoSpace, a technology firm which specialises in user-generated content.
The deal is worth £8.7m, with a further £5.7m payable based on performance targets. YoSpace's clients include O2, Vodafone, Orange and 3.
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by Graham Charlton
02 February 2007 13:29pm
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A survey carried out by AXA has found that retired people are browsing the internet rather then the traditional pastimes of gardening and DIY.
The AXA report, which looked at the online habits of retired people in 11 countries, calls these internet users 'silver surfers'. In the US, Canada, Australia and the UK, silver surfers are using the internet more than six hours a week.
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by Graham Charlton
02 February 2007 12:14pm
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Ten leading online ad networks have this week launched a UK ad exchange in partnership with US company AdECN, with high hopes of revolutionising the buying and selling of inventory.
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by Linus Gregoriadis
02 February 2007 11:28am
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Normally an acronym for something else entirely, WTF ('Where's the Fire' in this case) is a new social media feature which has been added to Technorati.
Where's the Fire? borrows a little from Digg, (it's a Digg clone, according to Steve Rubel) and allows users to write an explanation of why a particular search topic or subject is important. Other users can then vote that explanation up or down.
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by Graham Charlton
01 February 2007 17:15pm
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Web polling firm Vizu has received a $2.9m investment that aims to do for market researchers what AdSense does for advertising.
The investment, led by $1.5m from Draper Fisher Jurvetson, will go toward the just-launched Vizu Answers.The service allows marketers to create multiple-choice polls that appear on partner sites around the world.
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by Robert Andrews
01 February 2007 17:11pm
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According to figures from US-based firm ClickForensics, click fraud is continuing to rise, reaching 14.2% in the last quarter of 2006, the highest level all year.
Q4 numbers from the Click Fraud Index suggest that the overall industry average click fraud rate was 14.2%, compared with 13.8% for the third quarter, 14.1% for the second and 13.7% for the first.
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by Graham Charlton
01 February 2007 13:16pm
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Glossaries, FAQs, and ‘about us’ and ‘contact us’ pages are often overlooked when it comes to SEO visibility and conversion.
So Matt McGee at Search Engine Guide has compiled some tips about how best to realise the revenue-generating potential of these pages.
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by Graham Charlton
01 February 2007 11:37am
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A video podcast hosted by a balaclava-wearing geek has become "the best-paid online video show in the business" after scoring a $300,000 advertising deal.
Ask A Ninja, a regular online piece-to-camera comedy sketch which debuted in November 2005 and is currently pulling in 154,000 unique visitors a month, signed to have its ads handled by Federated Media.
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by Robert Andrews
01 February 2007 11:36am
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US advertisers aim to up their online ad spend by 18% this year, and the bulk will go toward search engine advertising, according to a new report.
Data from Outsell shows online will outstrip a general 5.8% growth in ad spending across all media in 2007 - what it called a "major milestone" for the web.
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by Robert Andrews
01 February 2007 11:36am
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