Digital Marketing Blog

Boo.com fails to relaunch (again)

Last year saw some glitz and glamour return to the industry (the E-consultancy boat trip , for example), but where was the much-anticipated re-launch of infamous etailer Boo.com ?

by Richard Maven 02 January 2007 12:19pm 1 comment

Behavioural targeting key to more brand advertising

The web’s success as a direct response medium has made its failure to attract brand advertising even more apparent. However, as the main hurdles are overcome all of that could change for Web 2.0 enabled sites in 2007.

by Paul Cook 02 January 2007 11:43am 0 comments

Blowing away the CPA myth

As firms start to understand more about how customers interact with their advertising, Andrew Hood foresees a need for a more robust way to allocate payments between different elements of marketing campaigns.

by Guest Author 02 January 2007 11:34am 0 comments

An internet Christmas round-up...

Happy New Year from everyone at E-consultancy. We’ve picked out a few interesting stories that came out over the holiday season, in case you missed them…

by Richard Maven 02 January 2007 11:02am 0 comments

Interview with Gil Penchina of Wikia

The founders of Wikia have announced a new site allowing anyone to create their own online news and opinion zines.

OpenServing came into being after Wikia purchased community sports news site ArmchairGM. Robert Andrews sat down with Wikia CEO Gil Penchina at the Le Web 3 conference in Paris in December to discuss the latest in user-generated content.

by Robert Andrews 20 December 2006 11:32am 0 comments

Internet Review of the Year 2006

We review the highlights and horrors from the wonderful world of the internet and e-commerce over the past 12 months...

by Richard Maven 20 December 2006 11:25am 2 comments

Polar Rose to launch 'visionary' photo search tool

Polar Rose, a Swedish startup which aims to revolutionise image search on the internet, with its facial recognition technology, has announced more details of its plans.

I mentioned Polar Rose last month after they had announced that they had raised $5.1 million in VC funding. Now they have announced more details of their image search project.

by Graham Charlton 20 December 2006 10:57am 0 comments

Bebo adds widgets

Social network Bebo is partnering with Photobucket, Rockyou and Slide to offer the site's users the ability to add simple, secure and viral widgets to their profiles.

For the first time, Bebo users can select photos from their personal profiles, create their widget of choice, and display it on their Bebo profile with a series of simple clicks.

by Graham Charlton 20 December 2006 10:54am 0 comments

Q&A: Jyri Engeström of Jaiku

A former senior product manager for Nokia's internet tablet devices in Finland, Jyri Engeström this year left to form his own startup, Jaiku . It is part of a new wave of mobile presence services designed to help inter-company groups and loved ones stay in touch.

At the Le Web 3 conference in Paris, Robert Andrews asked Engeström why the world should know where you are and how serendipitous connectivity turns into effective communication.

by Robert Andrews 19 December 2006 15:47pm 0 comments

Online discount woes hit Hamleys

Toy retailer Hamleys had its website pillaged by bargain hungry e-shoppers over the weekend, as customers exploited an error with discount codes.

The offer allowed shoppers using different discount codes together to get a whopping 60% off goods at Hamleys' online store. After the 'offer' was displayed on the HotUKDeals website, thousands took advantage.

by Graham Charlton 19 December 2006 15:31pm 2 comments