Digital Marketing Blog

Murdoch: MySpace worth $6bn

Rupert Murdoch has told a meeting of Australian investors that MySpace would be worth $6bn if News Corporation were to sell it now.

The media giant paid $580m for the world’s most popular social network site last year, and Murdoch now considers MySpace to be a vital part of his media empire.

by Graham Charlton 15 November 2006 11:52am 0 comments

Miniclip targets mobiles and China

Miniclip, the world’s largest games site, is preparing to move into the mobile market as part of an expansion plan which will also see it targeting the Far East.

by Richard Maven 15 November 2006 11:48am 1 comment

US internet ad revenues hit new high

US online ad revenues reached a new record of $4.2bn in Q3, according to figures from the Interactive Advertising Bureau (IAB).

The report, conducted by PwC, showed a 33% increase in internet ad revenues from the same period in 2005, and a rise of 2% from Q2’s figure of almost $4.1bn.

by Graham Charlton 15 November 2006 09:25am 0 comments

Borkowski PR: 'it wasn’t us what uploaded it'

When a YouTube clip featuring London-based PR firm Borkowski moving offices achieved over 10,000 views, you would be forgiven for thinking that it was a canny piece of marketing by the company.

Not so, apparently. PR Blogger.com reports that the PR firm denies posting the Benny Hill-style clip on YouTube.

by Graham Charlton 15 November 2006 09:13am 1 comment

E-consultancy seeks Head of Website Development

E-consultancy has doubled in size over the past year, but with that has come new challenges - let's just say we have a hefty development to-do list.

With that in mind we're on the lookout for a world class Head of Website Development. Somebody with very strong technical / development skills, as well as an understanding of how our plans fit in with business and marketing goals.

More details after the jump...

by Chris Lake 14 November 2006 17:47pm 1 comment

Half of Europeans use the internet once a week

More than 50% of households in the 25 EU countries now have access to the web, according to a new report.

The survey was carried out by Eurostat, the Statistical Office of the EU, and the findings confirm the growth of broadband connections. The data is from the first quarter of 2006.

by Graham Charlton 14 November 2006 14:02pm 0 comments

Email marketing – tips on subject lines

With the Christmas season coming up, Stefan Pollard at Email Labs has published some useful tips on how to make your emails stand out from the crowd.

Specifically, he's focused on the thorny issue of subject lines, and how to improve the odds that readers will open your mail.

by Graham Charlton 14 November 2006 14:00pm 0 comments

Survey shows dissatisfaction with broadband providers

Despite falling broadband prices, customers' satisfaction with their broadband service providers has fallen by 9% over the last year.

In a YouGov survey of more than 11,000 broadband customers, conducted for uSwitch, Orange and TalkTalk were both rated bottom for the services they offered, even though both launched ‘free broadband’ packages this year.

by Graham Charlton 14 November 2006 13:39pm 2 comments

Multi-channel home shopping: email marketing opens doors

Following my presentation at last week’s ECMOD event on email marketing, I noticed that most home shopping and e-tail email marketing strategies centre around offering discounts or promotions.

This is despite the fact that one of the major benefits of email marketing is that it is measurable. You can use this information to learn and further refine your communications.

by Henry Hyder-Smith 14 November 2006 13:34pm 1 comment

Web 2.0 fonts and logos

I’ve always been partial to a good-looking font, preferably sans serif. Stuart Brown over at Modern Life Is Rubbish has compiled a few typefaces for the Web 2.0 crowd.

He has selected the following fonts, each of which is used by a 2.0 company logo, but can you match the company to the font?

by Chris Lake 14 November 2006 11:23am 2 comments