Digital Marketing Blog
Google software engineer Matt Cutts has summed up a site review session he did at the recent PubCon in Las Vegas.
In reviewing a few sites, he gives some insight into what site mistakes a webmaster should avoid, and gives some tips on improving a site’s search engine visibility.
We've just published a Customer Engagement Report based on a survey of more than 800 companies and agencies.
The research, sponsored by cScape, covers a lot of ground (it's a huge topic and you can see some highlights below) but a key section I want to flag up is around the challenges faced by companies who want to give the best possible customer experience.
The rising popularity of online videos has started to impact on traditional TV, according to a BBC/ICM poll.
The survey, of 2,070 people, found 43% of Britons that view video on the web or mobiles at least once a week watch less TV as a result.
Although adoption of podcasts is on the up, very few web users are regular listeners, according to a new survey.
Research by the Pew Internet and American Life Project found 12% of US internet users had downloaded a podcast, a rise from 7% in February.
Online spending rose by 42% on ‘Black Friday' - the day after Thanksgiving in the US - according to figures from analysis group comScore.
Total US online spending for the first 24 days of November reached $8.31bn, a 23% increase over the same period in 2005. Black Friday saw a 42% increase on 2005's figures.
California-based online ad exchange AdECN is preparing to launch in the UK as part of geographical expansion plans.
The company is in talks with several of the UK’s main online ad sales houses and is expected to start operating during the early part of next year.
A new study has claimed that the social networking boom could eventually threaten the dominance of traditional lenders.
A study by the Social Futures Observatory think-tank found that many consumers would consider borrowing through online ‘social lending’ communities rather than high street banks and other traditional lenders.
In a discussion on Webmaster World on Wednesday, Google’s AdWords advisor denied that the company uses information gathered from its conversion tracking and analytics data to determine bids for keywords.
Back in June, Google introduced changes to its algorithm which determines ad position and cost, this placed greater importance on the quality of landing pages.
free summary of E-mail trends
has just been published by E-consultancy from one of their round tables. This features much of the guidance in the new edition of my
Email marketing book
and in my Email marketing workshops.
Here is a summary of my take on the top e-mail trends, based on my experience in 2006, but with my thoughts on the first few prompted by the E-consultancy briefing.
Shawn Collins has published some useful tips for affiliates to maxime their commissions during the Christmas period.
The tips, published on Collins' blog, come from Performics and the e-tailing group.