Digital Marketing Blog

Google's Matt Cutts' tips on SEO

Google software engineer Matt Cutts has summed up a site review session he did at the recent PubCon in Las Vegas.

In reviewing a few sites, he gives some insight into what site mistakes a webmaster should avoid, and gives some tips on improving a site’s search engine visibility.

by Graham Charlton 28 November 2006 12:08pm 0 comments

Path to better customer engagement must come from top

We've just published a Customer Engagement Report based on a survey of more than 800 companies and agencies.

The research, sponsored by cScape, covers a lot of ground (it's a huge topic and you can see some highlights below) but a key section I want to flag up is around the challenges faced by companies who want to give the best possible customer experience.

by Linus Gregoriadis 27 November 2006 17:48pm 1 comment

Online video reduces TV viewing

The rising popularity of online videos has started to impact on traditional TV, according to a BBC/ICM poll.

The survey, of 2,070 people, found 43% of Britons that view video on the web or mobiles at least once a week watch less TV as a result.

by Graham Charlton 27 November 2006 13:50pm 0 comments

Podcasts failing to catch on?

Although adoption of podcasts is on the up, very few web users are regular listeners, according to a new survey.

Research by the Pew Internet and American Life Project found 12% of US internet users had downloaded a podcast, a rise from 7% in February.

by Graham Charlton 27 November 2006 12:56pm 1 comment

Online sales rise on 'Black Friday'

Online spending rose by 42% on ‘Black Friday' - the day after Thanksgiving in the US - according to figures from analysis group comScore.

Total US online spending for the first 24 days of November reached $8.31bn, a 23% increase over the same period in 2005. Black Friday saw a 42% increase on 2005's figures.

by Graham Charlton 27 November 2006 11:30am 0 comments

New consortium to allow UK online ad trading

California-based online ad exchange AdECN is preparing to launch in the UK as part of geographical expansion plans.

The company is in talks with several of the UK’s main online ad sales houses and is expected to start operating during the early part of next year.

by Richard Maven 27 November 2006 10:28am 0 comments

Internet social lending 'may threaten banks'

A new study has claimed that the social networking boom could eventually threaten the dominance of traditional lenders.

A study by the Social Futures Observatory think-tank found that many consumers would consider borrowing through online ‘social lending’ communities rather than high street banks and other traditional lenders.

by Graham Charlton 24 November 2006 13:21pm 0 comments

Google denies using analytics to determine minimum bids

In a discussion on Webmaster World on Wednesday, Google’s AdWords advisor denied that the company uses information gathered from its conversion tracking and analytics data to determine bids for keywords.

Back in June, Google introduced changes to its algorithm which determines ad position and cost, this placed greater importance on the quality of landing pages.

by Graham Charlton 24 November 2006 11:43am 0 comments

E-mail Marketing Best Practice Trends

A good, free summary of E-mail trends has just been published by E-consultancy from one of their round tables. This features much of the guidance in the new edition of my Email marketing book and in my Email marketing workshops.

Here is a summary of my take on the top e-mail trends, based on my experience in 2006, but with my thoughts on the first few prompted by the E-consultancy briefing.

by Dave Chaffey 24 November 2006 11:41am 2 comments