Digital Marketing Blog

Steve Wozniak interviewed by The Guardian

Apple co-founder Steve Wozniak, aka ‘The Woz’, is here in London and doing a little PR to promote the release of his new biography. While we’ve yet to bump into him in the local Borders our neighbours over at The Guardian have published a great interview with him.

Snippets from the interview after the jump...

by Chris Lake 26 October 2006 10:55am 0 comments

Online games retailer goes out of business

Gadget etailer Lik-Sang.com has been forced to shut down following a London High Court ruling last week that it was illegally importing Sony's PSP consoles from Asia to Europe.

by Richard Maven 25 October 2006 14:37pm 0 comments

Opinion - Search paths to success

By Andrew Hood, Lynchpin Managing Director

The concept of keyword success is hardly new. The growth of search marketing has, arguably, been fuelled by the ability to track the sales delivered by individual clicks, conversion rates and keyword return on investment.

by Guest Author 25 October 2006 14:30pm 0 comments

Tips on B2B email newsletter content

Mark Brownlow at Email Marketing Reports has published some useful tips on creating quality content for B2B email newsletters.

Mark has eight years' experience in writing various newsletters and his article contains 31 tips in total: 10 on managing your content, plus another 21 to give you ideas for your newsletter’s content.

by Graham Charlton 25 October 2006 14:01pm 2 comments

Google refines its recruitment process

Google’s recruitment process is famously difficult, with candidates having to face multiple interviews (we've heard stories of 'double figures') while those with sound work experience have been turned down due to having less than perfect college grades.

As the company continues its rapid expansion, it has been forced to streamline this process, with Google co-founder Sergey Brin acknowledging last year that the company's high bar for hiring was holding back its expansion.

by Graham Charlton 25 October 2006 11:16am 1 comment

Mozilla releases new Firefox 2.0 to compete with IE7

Just a week or so after Microsoft launched Internet Explorer 7, Mozilla has released the new version of its open source browser - Firefox 2.0 - prompting some people to suggest that the browser wars of the ninieties are back on.

Features of the new Firefox browser include phishing protection, which reports if a web site may be malicious; session saving, which restores windows or Firefox tabs if the browser crashes; improved access to Web feeds; spell checking; and search suggestions.

by Graham Charlton 25 October 2006 11:12am 0 comments

ITV swells crew to chase online ads

ITV has hired three new online sales managers in a bid to add some digital lustre to its flagging fortunes.

The struggling broadcaster reportedly appoined Rob Hicks, Alexis James and Fiona Stedman to a team led by online sales controller Vanessa Kent, who took to her newly created post in July.

by Robert Andrews 25 October 2006 11:00am 0 comments

Digg "turns down" Murdoch's takeover offer

Social news bookmarking web start-up Digg has reportedly been in acquisition talks with several suitors - but instead opted to continue operating independently for now.

The San Francisco-based site, started by former TechTV host Kevin Rose and cohort Jay Adelson, has been talking with "a number of companies, including News Corp., according to multiple sources close to the negotiations", TechCrunch reports.

by Robert Andrews 25 October 2006 10:50am 0 comments

Web 2.0 – what are the metrics for successful ‘engagement’?

There has been a lot of talk recently about ‘engagement marketing’, particularly in relation to Web 2.0 and social media.

But what are the success metrics of engagement marketing online? How does one measure engagement?

by Ashley Friedlein 24 October 2006 13:14pm 5 comments

The Slingbox Q&A - shaking up the TV industry with technology

Launched six months ago in the UK, Sling Media’s ‘place-shifting’ devices have shaken up the TV value chain to such an extent that broadcasters, ISPs and mobile operators are all seeking deals with the firm.

They use a disruptive technology that allows people to watch TV content remotely from PCs, laptops or mobiles.

Slingbox