Dotcom billionaire Mark Cuban is one person that can be ruled out of the bidding for
– he has reportedly said that only a “moron” would purchase the video-sharing site.
Some new research from
has given an interesting insight into how an online component in media campaigns can be used to measure the effectiveness of offline ad spend.
has announced plans to launch a low-cost online DVD and CD store aimed at undercutting major offline and online retailers.
The electrical goods firm said it would offer around 180,000 CDs and 40,000 DVDs for purchase online, with free delivery and chart and new releases priced from £8.99 and £12.99 respectively.
Myspace could be worth $15bn within three years, according to one Wall Street analyst.
In a research note quoted by Reuters, RBC Capital analyst Jordan Rohan said he had come out of a meeting with Fox Interactive enthused about the site’s experienced management, "massive" global appeal and potential to become "an intellectual property distribution powerhouse".
This summer saw David Miliband, secretary of state for the Department for Environment, Food and Rural Affairs, launching the government’s first experiment with wikis, only for the move to be scrapped after the “accidental or malicious editing or removal of material” by pranksters.
But the wiki is now open again, albeit with tighter moderation and registration policies, and Miliband has promised to continue testing new ways to engage with the public via the web.
We talked to him to find out more...
A social conference is a physical embodiment of the web 2.0 world and like the web itself presents a unique and invigorating opportunity to communicate and connect. Is this the future of conferencing?
The Ritz Hotel's online casino
has been shut down amid growing fears over the crackdown on internet gambling in the US and Europe.
"In light of the current confusion and inconsistency in online gaming legislation worldwide, the owners of The Ritz Club London Online have, regretfully, decided to close the site to new customers with immediate effect," the firm said in a statement on the site.
A "cacaphony of complaints" from web publishers has prompted the Interactive Advertising Bureau (IAB) to put pressure on the industry's two major metrics firms to improve their methodologies and transparency, reports
The magazine says several top publishers have expressed doubts over the unique user and traffic data being provided by Nielsen//NetRatings and comScore Media Metrix, both of which are preparing to be audited.
has struck a blow in its online ad war with Google with the launch of a set of services that firms can use to target consumers via PCs, game consoles, mobiles and PDAs.
Announced at Advertising Week, ‘Microsoft Digital Advertising Solutions’ brings the company’s ad products and services under a single umbrella, assisting firms that want to reach customers across different digital platforms at a time when media continues to fragment.
Research firm eMarketer has forecast that growth in US online ad spending will slow slightly this year as due to weaker consumer spending and as the market matures.
A report by the firm predicted internet ad revenues would rise 26.8% to $15.9bn this year – a move that may calm some fears in the industry after Yahoo!’s warning sent shares tumbling last week.