NameAurélia NOEL
Job TitleHead of Online Marketing
OrganizationUrban Outfitters (URBN)
Member Since24 Feb 2006
Areas of ExpertiseAffiliate Marketing, Comparison Engines, E-commerce, Search Marketing - Paid (PPC), Strategy and Planning
Contact Details
Email:
Telephone: +447833473764
Mobile: +447833473764

About Me

Flexible and analysis driven marketer, experienced in developing, implementing and optimising a company’s online marketing and business development strategy.
With over 10 years of experience gained in promoting profitability and revenue growth for renowned organisations (Dell, Amazon, Digital River).
Skilled in optimising, testing (A/B, Multi-variate), analytics, reporting, forecasting, P&L management, project management, business development and partnership management.
I am considered by my peers as an online marketing expert, with good commercial acumen, critical thinking and team leadership and management abilities and especially remote management of senior individual contributors.
I also bring a good international mindset and experience having worked in several countries in EU and having built my career on pan European roles.

Career History

Director of International Business Development at DREAMNEX (DNX)
From April 15, 2010 until August 1, 2010.

- Build, recruit and manage international team (sales and IT development) - Identify and recruit international partners - Manage international expansion (site / store / resources) - Define and manage traffic acquiisition sillos - CRM and mobile marketing management - Reporting and anlytics

Senior Manager, EU Associate Program (Head of online Partnerships and Business Development) at Amazon Luxembourg (AMZN)
From February 11, 2008 until April 15, 2010.

The EU Associate department, is an hybrid of several marketing channel including Strategic Partnerships, Comparison Shopping Engines and traditionnal Affiliate marketing. The program is the oldest and still most advanced partners program worldwide and Amazon's highest revenue contributor marketing channel. In this role I am responsible for driving Amazon objectives, initiatives, revenue and margin for the channel. Primary challenges include: - Continually raising the bar when it comes to hiring, developing people and driving execution of Amazon vision and goals. - Management of a multi-million Euro marketing budget. - P&L Responsibilities - International Team management - Deliver substantial growth and ROI - Optimise program and reduce expenses - Contribute to innovation by suggesting and pushing large technical / strategic projects - Develop long-term strategies and influence leadership decisions This position requires significant creativity and judgment together with providing an outstanding international leadership opportunity. I have responsibility for the end-to-end financial, strategic and operational decision making for a business team managing the UK, Germany and France.

Associate Director, Strategic Marketing at Digital River
From October 1, 2007 until February 1, 2008.

The associate director is the driving force behind developping and executing acquisition and retention strategies. Main responsabilities of the role: - Managing a team of senior online marketers - Implementation and management of online marketing campaigns (SEO, SEM, Affiliate Marketing, Email marketing) in support of Digital River clients. - Implement the development, testing, execution, and analysis of all online marketing efforts (e-mail, affiliate, SEM, and paid advertising). - Prospect new partners (affiliate, co-reg, paid, etc.) and execute the negotiations of all online contracts. - Track and monitor each marketing program to measure, report, and forecast key performance indicator such as traffic, conversion, and return on investment. - Stay abreast of changes in the marketing universe and potential opportunities. - Investigate ways to cut costs, improve response and increase ROI.

Senior Manager, Strategic Marketing at Digital River
From April 1, 2006 until October 1, 2007.

Digital River, is a world leader in on demand e-commerce. The Strategic Marketing Group runs marketing programmes on behalf of Digital River's top tier clients. It consistently outperforms by combining direct marketing techniques, technology and domain experts to gain a faster ROI on the client's e-marketing investments. - Build and Manage the EMEA Strategic Marketing Team - Encourage the team to meet and exceed profit and revenue targets - Coaching and development - Implementation and management of Marketing programs - Provide full strategic and communications advice for clients - Assist Sales team in detecting client needs - Contribute in the most effective way to reach clients' ROI objectives - Define, develop, and implement marketing programs that are specifically tailored to drive revenue using a mix of site optimisation, affiliate marketing, paid search and comparison shopping engine campaigns, email marketing. - Manage 3rd party agencies across EMEA

Various Online Marketing Manager at Dell Computer
From March 1, 1999 until April 1, 2006.

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