| Name | Chris Matenaers |
|---|---|
| Job Title | Head of Digital Marketing & BI Systems |
| Organization | brightsolid Online Publishing |
| Member Since | 2 Aug 2009 |
| Areas of Expertise | Affiliate Marketing, E-commerce, Search Marketing - Organic/Natural (SEO), Search Marketing - Paid (PPC), Strategy and Planning |
About Me
My first experience in a commercial role within eCommerce was a Sales Executive position at Shopping.com, where I helped launch the German and Australian site. I transfered within the eBay group and joined PayPal as a project manager. I worked as a contractor at eBay for more than two years.
After eBay, I joined SHOP.COM (now part of MarketAmerica) as a Marketing Manager. Initially I was tasked with overseeing partnerships, emails and affiliates, but soon took on more responsibilities within display advertising, BI and SEM.
I now work at brightsolid, with a smaller set of responsibilities, but a lot more in depth. I focus on all online acquisition channels, mainly in an operational manner. I also oversee the development of our BI systems.
My Links
my blog
d3ngar's blog
BadgerComp
My small business. Dropshipping products.
Blog comments by Chris Matenaers
- Re-assessing the value of conversion rates, 4 Oct 2012
- Tablets are from Mars, e-readers are from Venus, 4 Sep 2011
- Tablets are from Mars, e-readers are from Venus, 4 Sep 2011
- Google's Blogger refresh: too little, too late, 4 Sep 2011
- How is Facebook advertising performing against search? , 23 Jun 2011
- Should all your staff be engaging in social media?, 19 Jun 2011
- A new kind of email metric, 14 Feb 2011
- Are cookies off the menu in the new online Europe?, 22 Nov 2010
- Are cookies off the menu in the new online Europe?, 22 Nov 2010
- The UK needs to change its cookie policies, 10 Nov 2010
