Marketing Manager at Victory Services Club

Private Members Military Club, all ranks, tri service charity since 1907 in London’s West End. Trading arm for corporate Events- meeting rooms, conference, private dining facilities. Reporting to Senior Operations Manager and CEO. Awarded best places to work in hospitality and MIA Gold award (only venue in London) · Propose, Co-ordinate and implement marketing strategy, plans and activities to meet the Club’s objectives within the set budget · Review, monitor and control Marketing Activity including Journal and Trade Press advertising, Radio advertising, E-mail campaigns, External Website advertising, SEO, Direct Mail campaigns, Exhibitions and partnerships · Attend media and networking events, internal Open Days and external exhibitions to promote the Club · Maintain and develop Marketing Databases for the Club, including Corporate, Military and Member Clients and produce relevant correspondence for each target market · Rebuild of website, seo, online optimization, link building, online PR strategy · Email marketing campaigns- tested for optimization, segmentation, reflex and welcome campaigns · Produce in-house marketing materials and source and manage external suppliers, designers, printers and agencies where necessary · Strategic and continuous Competitor analysis and benchmarking · Internal Marketing to staff, Middle Managers, Senior Managers and Council Members Develop relationships with key board members to identify core MOD contacts to deploy marketing materials – on and offline · Market research to members and event clients

Marketing Officer at GLL

An innovative staff led ’Leisure Trust’, structured as an Industrial and Provident Society, which manages more than sixty five public leisure centres within the M25 area. Stakeholder groups and marketing support both on and offline included: CDO (community development), Healthwise (GP referal scheme), GLL Green (enviroment brand), SPA London, Olympic Agenda, London Fitness Network (now UKFN) and GLL Online (Gym/Swim London) • Providing design guidance and support for corporate and community brands. • Responsible for new contract start ups and brand implementation across partnerships and community development work via the partnerships Community Development Officers. • Developing and maintaining principal website along with all subsidiary sites. • Co-ordination of open days and events across all sites. • Providing E-technology solutions, and digital, data and direct marketing. • Web development and e-marketing, using social media (facebook, twitter) • Responsible for Open Days and Events scheduled throughout the sites focusing on lead generation and hard to reach groups. • Controlling budgets and monitoring marketing spend. • Providing management reports to directors on a regular basis. • Supporting regional sales managers with Sales Toolkits and helping to organise and support events. • Ensuring artwork and print work by agencies and suppliers adhere to brand guidelines. • Managing the development, training and maintenance of the Digital Asset Management. Online websites maintained and developed included: www.gll.org www.spa-london.org www.gllsportfoundation.org www.gllonline.org