Jon Bovard

Name	Jon Bovard
Job Title	Director of eCommerce
Organization	A well known Telco
Member Level	Gold
Member Since	11 Apr 2006
Areas of Expertise	E-commerce, Email Marketing, Search Marketing - Organic/Natural (SEO), Search Marketing - Paid (PPC), Web Analytics
Contact Details	Email: Telephone: +61 434 829 303

About Me

Online veteran specialising in ecommerce

Very strong online marketing experience including Email marketing, Affiliate networks, Social Media, Search (SEO/SEM) and advanced usage of Web analytics to improve the performance of these channels.

Extensive experience managing ecommerce channels and management of technical and marketing professionals that support the channel operations

Project management skills gained from managing the specification, build, test and deployment of several complex, enterprise level websites.

Experience directing teams of web professionals including technical, marketing and content/design skilled employees.

Thorough understanding of ecommerce, content management and merchandising technologies.

Experience advising business on best practice methods to structure site content and online marketing programs in a manner that drives customer acquisition, retention and ultimately repeat business.

Implemented and managed multiple Web analytics platforms and reporting systems.

Other areas of focus include SEO (Search engine optimization), segmented and individually targeted Email Marketing programs, Pay Per click (PPC) management and website optimization to maximise Return on Investment.