NameKaren Griffiths
Job TitleeMarketing Executive
OrganizationLV
Subscription LevelEnterprise
Registered Since16 Jan 2009

About Me

I manage the aggregator relationships at LV= which is a key channel for the business. This involves planning, implementing, analysing and optimising sales through marketing initiatives and projects.  Relationship management is an important part of my role constantly offering challenging situations but ensures the job keeps me on my toes!  Within my role I also manage a Digital Marketing Co-ordinator who supports me on the channel.

Career History

Digital Marketing Executive at LV=
From October 1, 2008 and still in this role.

I manage the aggregator relationships at LV= which is a key channel for the business. This involves planning, implementing, analysing and optimising sales through marketing initiatives and projects. Relationship management is an important part of my role constantly offering challenging situations but ensures the job keeps me on my toes! Within my role I also manage a Digital Marketing Co-ordinator who supports me on the channel.

Marketing Executive at LV=
From January 5, 2004 until September 30, 2008.

Plan, brief, produce, implement and analyse offline marketing communications for LV= across both LV direct and various partner groups.

Education and Qualifications

Currently on 2nd year of MSc in Digital Marketing

BA (Hons) Communication Studies

CIM Diploma in Marketing

4 A-Levels and 10 GCSEs