Lazar Dzamic

Name	Lazar Dzamic
Job Title	Planning Director
Organization	Kitcatt Nohr Digitas
Member Level	Silver
Member Since	9 Jul 2001
Areas of Expertise	Email Marketing, Multichannel Marketing, Strategy and Planning, User Experience and Usability, eCRM
Contact Details	Email: Telephone: 02078749681 Address: 23 Howland Street, LONDON, W1A 1AQ, United Kingdom

About Me

Lazar was one of the busiest lecturers at business and marketing seminars in Yugoslavia and has written four books on advertising, PR and communications phenomenology.

In March of 1999. he’d joined Code Development, a specialist internet back-end development company in London as a marketing and creative director. He helped them develop the company brand, as well as setting up the strategy and creative for all of the company’s web properties. He has also worked on projects for clients like Discovery Channel UK, Royal Academy of Arts, Pokemon, Friends of Conservation etc.

He has joined EHS Brann in June 2000 as a Digital Strategist and has worked on online strategy and eCRM projects for clients like Tesco, Mini, McDonalds France, Canon, British Gas, AA.com, BT Cellnet, Buzz, BT Openworld, Wagn, A&L etc. He’s a huge supporter of relationship and usability approach in online strategy and has also developed various ehsrealtime online marketing models. He has joined Underwired as Head of Strategy in June 2004.

He’s the author of ‘No-Copy Advertising’, a book published by RotoVision. His new book – ‘Shockvertising’ – is due to appear in 2004.

Lazar was a lecturer at “Successful Online/Offline Creativity” course for The Institute of Direct Marketing and speakes frequently for various UK and European new media and advertising trade associations.