| Name | Lisa Wood |
|---|---|
| Job Title | Head of Marketing |
| Organization | First Direct |
| Member Since | 10 Jan 2013 |
| Areas of Expertise | Content Marketing and Strategy, Social Media, Strategy and Planning |
About Me
As Head of Marketing for a banking brand with a difference, Lisa's role is wide and varied. However, her key challenges for 2013 are to increase consumer awareness of the bank in a challenging budget and external environment and build the bank's challenger reputation in the field of customer service a multi-channel world.
Blog posts and comments by Lisa Wood
- How understanding social typology can help marketers, 16 Apr 2013
- How understanding social typology can help marketers, 15 Apr 2013
- Marketing vs. inertia: how to make sure marketing wins , 4 Apr 2013
- Banking, social media, regulation and risk, 4 Feb 2013
