Mark Fletcher

Name	Mark Fletcher
Job Title	Ecommerce Insight Manager
Organization	Republic
Member Since	2 Mar 2011
Areas of Expertise	E-commerce, Multichannel Marketing, Online Advertising, Strategy and Planning, eCRM

About Me

Currently Ecommerce Insights Manager, Republic

Previously Digital Marketing Manager, AWA

Previously Online Marketing Execuutive, Fusion Unlimited

With 4 years experience in online marketing working for two of Leeds' leading digital agencies, my experience ranges across e-commerce, branding and direct response led marketing campaigns.

My expertises are in digital media including display, search and affiliate marketing, with an emphasis on ecommerce, acquisition and retention strategies and managing multi-channel campaigns.

Outside of work I rant about all things digital and marketing related via my blogs (http://digitalmediamonkey.co.uk & http://beeralewhatever.co.uk). I also edit and run a beer reviews website with a bunch of similarly geeky friends (http://real-ale-reviews.com)

I have a keen interest and understanding of web development and online tracking tools, with a worrying passion for on-site search engine optimisation and ad serving.

My experience at work and through personal experience (trial and error!) means I have a fantastic understanding of how the internet actually works, something I believe is vital for being able to plan and recommend media strategies for online marketing.

My Links

My digital marketing blog
I wax lyrical about marketing and digital media, not as much as I'd like to

My beer and personal blog
Beer, travel, footy and anything else that pops up in my brain (which could involve popular science writing amongst other things). But mostly beer, travel and footy. And books. And random musings... Yeah, the whatever is pretty important in the title!

Beer reviews at Real Ale Reviews
The beer reviews website that I started in 2009. Now with a small team of beer lovers from across the UK and information on bottled beers, draught beers, watering holes, beer shops, beer festivals, real ale news and anything else beer related. Read whilst

Education and Qualifications

My background is marketing with a degree in Advertising and Marketing. I've have achieved the IDM Certificate in Digital Marketing and have been awarded two commendations for social media.

My dissertation was a study of gender differences in the interpretation of visual metazphor. The conclusion - there is none.