Martha Escaler

Name	Martha Escaler
Job Title	Sales Associate
Organization	Selfridges
Registered Since	11 Mar 2013
Areas of Expertise	Ecommerce, Multichannel Marketing, Online Advertising, Online Customer Service, eCRM
Contact Details	Email:

About Me

I recently graduated with a MBA (Master in Business Administration) in Barcelona. After finishing my bachelor in International Hospitality and Tourism Management in 2007 I worked for three years for Marriott International, a leading luxury hospitality organisation in Sales and Customer Relations. I am known for being highly efficient, organised, ambitious and creative. My international experience and being multilingual make me a flexible, resilient plus a very optimistic and motivated person. Through my professional career I learned to be persuasive, be an excellent communicator and lead negotiations. After completing my MBA, where many of my projects revolved around marketing, communication and advertising, this has made me strive for a career in marketing.

Career History

Sales Consultant at Selfridges - Emilio Pucci
From October 1, 2012 and still in this role.

• Direct sales of luxury fashion products and bespoke customer service in multiple languages. • Turn all incoming sales and styling inquiries into tangible sales, maximising each opportunity by understanding the customer’s style, designer preferences and life-style needs to make relevant suggestions. • Understanding the latest fashion trends for the visual merchandising in store. • Outperforming sales targets. • Understanding the target market (luxury) and their needs. • Build and develop one-to-one relationships with high spending customers.

Guest Recognition & Reservations Agent at Marriott International - The Ritz-Carlton
From September 1, 2007 until December 20, 2010.

The Ritz-Carlton Powerscourt, Ireland (2007-2009) and Hotel Arts Barcelona, Spain (2009-2010) • Room and apartments sales and reservations requested by phone, e-mail and internet to transient guests following different sales strategies. • Customer data management and production of different reports through CRM, ERP and Excel. • Coordination with other departments to ensure guest request were completed. • Guest recognition and guest relations tasks. • Yield Management tasks (room inventory, rates update, and packages introduction in the reservation system). Reporting to the Sales & Marketing Department.

Customer Acquisition Agent at Recursos Barcelona
From June 1, 2006 until September 1, 2006.

• New customer acquisition for legal services of the company. • Competing with other direct marketers improved my personal/professional confidence. Summer Job

Marketing & Customer Service Assistant at L´Espai de Ballet y Yoga
From December 1, 2005 until July 1, 2006.

• Administrative tasks and customer service. • Creation and production of marketing material. • Organisation of small events such as a children ballet shows. Part Time job during my studies

Education and Qualifications

- International Master in Business Administration

- BA International Hospitality and Tourism Management

- Tourism Diploma

- Diplôme du Baccalaureat Technologique

- Multilingual: fluent in Spanish, French, English and Catalan, basic knowledge ofGerman

- Marketing Related competencies: CRM (Customer Relationship Management); SPSS (Statistical Package for the Social Sciences), designed and conducted surveys during my studies.