|Member Since||12 Dec 2005|
|Areas of Expertise||Affiliate Marketing, Email Marketing, Search Marketing - Organic/Natural (SEO), Search Marketing - Paid (PPC), Web Analytics|
An online specialist with a career spanning 13 years in Australia and the UK, Serge Milbank is first and foremost an expert in the analysis of the metrics of online sales. Serge started his career as an analyst in a diverse range of fields – moving to online where he focused on optmising sales journeys, and media optimisation. An online generalist at heart, but an expert in email marketing, online media, analytics, conversion, partnership marketing and channel management.
Agency side, Serge has worked in both the Grey Network and Ogilvy Network across international clients such as BT, American Express, Mcaffee, Nicorette, Axa and others. Serge has consulted widely on client side –notably InterContinental, German Wings , EMI and Sky.
Serge oversees the consultancy team at Stream:20 – coaching and advising consultants and clients alike in areas that matter for driving sales online. These include: paid search, SEO, email marketing, media buying, affiliate Marketing, partnership marketing, conversion marketing, and social media.
Online Marketing cosultancy specialising in affiliate marketing, search engine optimisation (SEO), PPC, email marketing, conversion management, online media strategy, online partnerships, channel management
Blog comments by Serge Milbank
- Seven big in-house marketing challenges, 2 Nov 2012