| Name | Mike Baxter |
|---|---|
| Job Title | MD |
| Organization | Sales Logiq |
| Member Level | Silver |
| Member Since | 11 Mar 2005 |
| Areas of Expertise | E-commerce, Strategy and Planning, User Experience and Usability, Web Analytics |
| Contact Details |
Email:
Telephone: 07740 664696 |
About Me
Consultancy services focus mostly on improving the acquisition, conversion and retention of customers on e-commerce sites. Recent clients include Google, Santander, Avis and Reed Business Information. My reports (2004, 2006, 2007 and 2010: Checkout Optimization Guide) on Online Retail User Experience Benchmarks are all published by E-Consultancy. I am also the co-owner and Director of Moneyspyder - an e-commerce platform for high-growth, multi-channel retailers.
My Links
Sales Logiq
Mike's consultancy business
Moneyspyder e-commerce platform
The e-commerce platform for high-growth multi-channel retailers
2007 Online Retail: Checkout Special Report
My report on checkout in e-commerce sites - published by E-Consultancy
2006 Online Retail User Experience Benchmarks
My 2006 report on user experience benchmarks in e-commerce - published by E-Consultancy
2004 Online Retail User Experience Benchmarks
My 2004 report on user experience benchmarks in e-commerce - published by E-Consultancy. This report has the original on-site search benchmarking methodology.
Blog posts and comments by Mike Baxter
- How should online retailers handle discount codes?, 15 Sep 2010
- Counting the cost of bad customer experience, 9 Jun 2006
- Search Box E-Commerce Design Pattern, 6 Jun 2006
- E-Commerce Design Patterns – who needs them?, 6 Jun 2006
- Design Patterns Defined, 6 Jun 2006
Forum posts by Mike Baxter
- E-Commerce Design Patterns, 15 May 2006
- E-Commerce Design Patterns, 13 May 2006
- E-Commerce Design Patterns, 9 May 2006
- Firefox usage and penetration statistics / figures, 24 Dec 2005
