NamePaul McManus
Job TitleHead of Mobile
OrganizationBetway
Subscription LevelSilver
Registered Since11 May 2009
Areas of ExpertiseMobile, Multichannel Marketing, Social, Strategy & Operations, Web Analytics
Contact Details
Email:

About Me

A wide-skilled individual specialising in digital e-commerce marketing strategy development and implementation, as well as web development/database, IT solution management and desktop publishing.

My Links

Paul McManus
My personal website, linking you to everything else I do on the web.

Career History

Mobile Marketing Manager at Kerching Mobile Casino (Million-2-1 Limited)
From July 19, 2010 and still in this role.

Kerching Mobile Casino Mobile Marketing Executive (July ’10 – Present) Kerching Mobile Casino is a UK-leading mobile slots and casino style gaming brand – offering top slot titles such as Rainbow Riches Pots of Gold, MONOPOLY Mulitplier, Cleopatra as well as many other games. The role of Mobile Marketing Executive covers a wide range of digital (and especially mobile) marketing channels; including SEO, PPC, Email Marketing, Affiliate Schemes as well as producing online focused PR content for individual campaigns.

Digital Marketing Manager at The Unsigned Guide
From July 1, 2005 until July 19, 2010.

The Unsigned Guide is a UK music industry contact directory, in both print and online format. The role involved creating and implementing the Digital Marketing Strategy; developing and improving acquisition, conversion and retention rates using a wide range of channels; SEM (PPC & SEO), Email Marketing, Social Media, Online PR. Upon leaving in July 2010 a new and reviewed strategy incorporating Mobile acquisition and retention strategies was produced to add to the current ongoing campaign.

Education and Qualifications

BSc Computer & Network Technology

MSc Digital Marketing Communications

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