| Name | Philip Storey |
|---|---|
| Job Title | Senior Strategy Consultant & Evangelist |
| Organization | Lyris |
| Subscription Level | Platinum |
| Registered Since | 13 May 2010 |
| Areas of Expertise | Email Marketing, Multichannel Marketing, Community Management, Strategy and Planning, eCRM |
| Contact Details |
Email:
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About Me
I am an Email Marketing Consultant at Lyris, London. I have been specialising in Email Marketing for a decade, helping brands such as ASDA, Sony, The Football Association and Tui Travel to develop meaningful relationships with prospects and customers in the inbox, creating engaging and response-triggering email for acquisition and retention strategies that drive a high return on investment.
I am a trainer, speaker and writer for several industry blogs such as Econsultancy and the IAB.
Blog posts and comments by Philip Storey
- Six ways to make your grumpy developer less grumpy, 2 Nov 2012
- Who on earth would be the Old Spice Social Strategist for W&K?, 2 Nov 2012
- Own a Mac? Now you can pay more for your hotel, 26 Jun 2012
- Groupon: your email marketing is failing your fans, 11 Apr 2011
- Tesco failing to deliver relevant emails, 29 Jun 2010
- Tesco failing to deliver relevant emails, 29 Jun 2010
- Tesco failing to deliver relevant emails, 28 Jun 2010
- Tesco failing to deliver relevant emails, 28 Jun 2010
- Are Apple's emails really the ‘best ever’ email marketing?, 26 May 2010
- Email marketers: are you creatively compliant?, 19 May 2010
