|Job Title||Sales & Marketing Director|
|Registered Since||30 Dec 2008|
|Areas of Expertise||Ecommerce, Multichannel Marketing, Organic/Natural Search (SEO), Paid Search (PPC), Web Design|
Internet Entrepreneur turned Marketing Director, turned Internet Entrepreneur Marketing Director. Hailing from the new(ish) breed of digitally bred board level marketers, I’m an enthusiastic performance driven individual. The discipline of marketing along with the rest of society has been through some of the biggest communication changes seen in generations. With those changes come unique challenges. I have developed my sales and marketing understanding to ensure the latest technologies (e.g. Big Data, Personalisation, Gamification, direct ROI measurement from TV etc.) are applied in my strategy as well as pandering to the more traditional, still highly relevant target audience. At the core of this understanding is the need to develop modern benchmarked (NetPromoter) brand strategy all with a keen eye on the bottom line. I have experience in Travel & Leisure, Retail, Publishing, and Not for Profit. My approach is more West Coast USA than traditional UK board room. So, I have a start-up mentality, dig Agile development, seek out proof of concept - then innovate, think Github is awesome, enjoy Surfing (long and short) and Mountain Biking (not always in that order).
My http://www.richiejones.net hub site
Founder at Yucca