rob jackson

Name	rob jackson
Job Title	UK Managing Director
Organization	Elisa Interactive Ltd
Member Since	6 Apr 2009
Areas of Expertise	Online Advertising, Strategy and Planning, User Experience and Usability, Web Analytics, Conversion Rate Optimization
Contact Details	Email:

About Me

I'm a digital business professional with over six years experience in online marketing. I cut my teeth working at Latitude Group for clients such as Go Compare and Tesco Finance before specialising in web analytics and conversion optimisation. Over four and a half years I worked in London, Cheshire and India, and became a regular pubiic speaker at events like SMX and Google's 'Make my website work'.

In 2010 I launched Elisa DBI - a digital measurement and optimisation consultancy who provide data led solutions to some brands across Europe. We leverage technology, such as multivariate testing, with the expertise of a group of digital marketing professionals based in London, Manchester, Madrid and Barcelona.

I am the UK founder Conversion Thursday, an internet business social event, which now attracts over 100 people in 10 citeis across Europe. I also blog about Technology for the Telegraph.