Robert Easson

Name	Robert Easson
Job Title	PRODUCT MANAGER
Organization	Phaidon Press Ltd
Member Since	19 Jul 2006
Areas of Expertise	Content Marketing and Strategy, E-commerce, Email Marketing, Search Marketing - Organic/Natural (SEO), eCRM
Contact Details	Email:

About Me

Currently work as product manager for Phaidon Press Ltd. Working on a new digital service.

My Links

RIBA Bookshops.com
E Commerce website for architects and construction professionals

NBS
Content based, lead generation and publishing website, dealing in all things technical for the construction sector.

RIBA Product Selector
Market leading manufacturer and product directory for the architecture and construction industry

ESI.info
Leading online marketplace for the UKs construction and environmental engineering sectors, providing expertise across information management, sustainable marketing solutions for B2B markets.

Career History

E Commerce Manager at RIBA Enterprises Ltd
From May 1, 2006 until May 1, 2011.

Working as part of the Commercial Arm of the Royal Insitute of British Architects, RIBA Enterprises Ltd, I was responsible for developing online/digital strategies, across a diverse range of products and services for the construction sector. This included developing growth strategy for RIBA Bookshops through e commerce channel, implementing digital publishing model for NBS to increase advertising and lead generation revenues, implementing digital marketing campaigns to increase brand affinity and customer loyaly, delivering web analysis and research reports to improve customer experience and identify new revenue potential.

Marketing Manager at RIBA Bookshops
From June 1, 2001 until March 1, 2006.

Responsible for managing all aspects of marketing for niche bookselling operation to the architecture and construction professions. Including Developing retail strategy Brand development Direct Marketing- Product purchasing Supply Chain Management CRM and ECRM development