|Member Since||13 Jun 2012|
|Areas of Expertise||E-commerce, Multichannel Marketing, Web Analytics, Conversion Rate Optimization|
Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits. Or in his own words: "No sales, no cookies." And he also loves analytics, sincerely believing its "hot".
Until October 2011 he served as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).
Starting with a team of just 2 (and that included himself), Rok built the company's internet department to the current team of 140+ internet marketing professionals across the region, and transformed online into one of its key sales channels, making the company one of the leading online specialty retailers in the region.
In his spare time Rok is an international speaker (conferences such as MarketingSherpa's Email Summit, Conversion Conference, DMA Annual, ERA Europe Annual etc.), author (in 2003 he published "Unleashed the Marketing Power of RSS" in the US, critically acclaimed as "the best and most comprehensive" resource on RSS for marketers; published in 2007 in Japan) and entrepreneur (right now as co-owner of Mapyx, an up-and-coming leader in UK digital mapping).
His other previous experience includes online business media management, online marketing consulting to small and enterprise businesses, publishing in the US, entrepreneurship ... and even design.
Forum posts by rok hrastnik
- What are your top online analytics challenges?, 13 Jun 2012