Sarat Pediredla

Name	Sarat Pediredla
Job Title	Partner
Organization	hedgehog lab
Member Since	21 Dec 2010
Areas of Expertise	Content Marketing and Strategy, E-commerce, Mobile, Strategy and Planning, User Experience and Usability
Contact Details	Email: Telephone: 01912653102 Address: Unit 13, Hoults Estate, Walker Road, NEWCASTLE UPON TYNE, NE6 1AB, United Kingdom

About Me

I started my career out trying to be brain surgeon (true story though you might laugh at it if you know me!) and decided I preferred computers to human brains.

After working behind the desk as a developer in agencies for many years, where developers were constantly delegated to second-grade citizens, I realised that there is a great opportunity in building a company that was centred around software developers.

I am now fulfilling my real passion to be an entrepreneur working in digital and software working with world renowned brands in helping them make the best of technology.

My company, hedgehog lab, is a post-PC digital agency. We architect, design, develop, and market apps & digital solutions for phones, tablets, TV, kiosks & and other connected post-PC devices.

We helps brands & enterprises prepare for a future dominated by post-PC technologies. We specialise in working with our clients on Innovation & R&D on mobile & emerging platforms.

Founded as a pure play post-PC agency in 2010, and with offices in London and Newcastle Upon Tyne, hedgehog lab has a 12 person team that is growing rapidly by focusing on delivering great post-PC experiences and campaigns to clients across the UK & abroad.

hedgehog lab has architected and developed mobile solutions and software for clients like News International, Statoil ASA, East Coast and Reckitt Benckiser plc.

With smartphone sales accelerating at a rapid pace and tablet technologies being spear-headed by the iPad, we have bet our future on a completely post-PC world where mobile devices, smart connected devices and touch screen technologies out-pace fixed desktop PC devices.

We are one of the leading smart phone & tablet application developers in our region, working with cutting-edge mobile platforms like the iPhone, iPad, Android, Windows Phone 7, HTML5, and BlackBerry.