|Company / Organization Type||Agency / Consultancy (Strategy / Management Consultancy)|
|Areas of Expertise||Mobile, Strategy and Planning, User Experience and Usability|
|Industry Focus||Financial Services, Gaming & Gambling, Publishing, Media & Entertainment, Retail, Travel & Leisure|
90-98 Goswell Road
|Number of Staff||61-150|
|Date Established||1st September 2002|
We are an experience design agency specialising in user-centred design and customer-driven innovation.
Our mission is to help our clients and their customers collaborate to produce valuable digital experiences – user research and insight is the cornerstone of our way of working.
Our clients judge the value of our work through increased sales as well as improvements in brand preference and customer satisfaction.
The firm is independently owned and independently minded. We play well within supplier teams, but always remember that clients pay us to bring the customer perspective into the marketing and design process.
We convene a conversation between our clients and their customers throughout the lifecycle of marketing and design activities.
Through this we find the most valuable commercial solution between what clients want and what consumers want from digital experiences: finding the win-win.
We specialise in:
• User research
• Customer-driven innovation
• User-centred design
• Sales process optimisation
Bold creative and technical ideas carry the potential for competitive advantage, but they also carry risk. How do you create an experience which is good for your brand in the long-term while closing sales on your site today?
The answer has been the same all along: collaborate with customers in your planning and design activities.
Foolproof helps clients inform their decision-making by gathering and applying research insights into experience design.
188Bet, ABN AMRO, Allianz, Anglian Home Improvements, Autoglass®, AVG, Aviva, Barclaycard, BBC, Belron, BGL Group, BT, Bupa, Buying Solutions, Bwin, Center Parcs, Co-operative Financial Services, DC Thomson, Direct Gov, Direct Line, Easyjet, English Heritage, Endsleigh Insurance, First Direct, F-Secure, ghd, Homeserve, Hoseasons, HSBC, IG Index, Investec, ITV, Leo Burnett, Lifesearch, Lloyds Banking Group, Marks & Spencer Money, Moneysupermarket, MyCurriculum, National Express, Nationwide Building Society, Northern Rock, O2, Ogilvy, P&O Ferries, RAC, Royal Bank of Scotland, Samsung, Shell, RSPB, Santander, Skybet, Tesco Personal Finance, Thomson Holidays, Tracker, Tradefair, Travelsupermarket, Virgin Money, and Wesleyan Assurance Society
Global Business Excellence Award 2010
'Highly Commended' in NMA Effectiveness Awards 2010
Shortlisted in MRS research awards 2010
Shortlisted in econsultancy innovation awards
Reports featuring Foolproof Ltd
Events Foolproof Ltd has sponsored
- The Future of Digital Marketing 2011, 15 Jun 2011
Press Releases from Foolproof Ltd
- Foolproof ranked #19 in The Sunday Times ‘100 Best Small Companies to Work For’, 11 Mar 2013
- Foolproof hires UX Director as growth continues, 6 Dec 2012
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