Overview

Overview:
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.

Objectives:
To share knowledge, experiences, best practice and to network.

Attendees:
Euroffice, ShopDG, Debenhams, HFC Bank, Post Office, Signet, RBS, TUI, Alliance & Leicester, Legal & General, Commision Junction, Wheel, dgm, Fortune Cookie,

Agenda:
1. Is Affiliate Marketing a sustainable channel? Shouldn't Affiliates be unnecessary?

2. How do you maintain the three primaries of Quality, Assurance and Brand across numerous Affiliates, Networks and Agencies?

3. Affiliates role in Search strategy - How do you plan it as part of the mainstream media/marketing mix?

4. Trends and Developments. Dynamic sites, MSN etc.

5. Resources.

Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate around key issues and trends
20 mins Follow up conversations / networking / close

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Venue

Ludgate House

245 Blackfriars Road

London

SE1 9UL

United Kingdom

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