Overview

Overview:
Discuss latest issues, trends and best practice for Online PR. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.

Confirmed attendees:
COI, Smart Interactive, Direct Line, Mantra PR, Blaupunkt, Hellomagazine.com, Immediate Future, LloydsTSB, Sony, Rodale, Citibank, O2

Agenda:
- What tools, techniques and approaches are used for ‘online PR’? (e.g. viral, community monitoring, seeding, reputation monitoring)
- What are the unique opportunities and challenges of online PR? (e.g. speed, control, reach, interactivity, search engine optimisation)
- How should online be integrated as part of the PR mix?
- What role does online have in reputation and brand management from a PR point of view?

Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate
20 mins Follow up conversations / networking / close

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Venue

Ludgate House

245 Blackfriars Road

London

SE1 9UL

United Kingdom

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