Paid Search Roundtable

Date	February 23 2006 (3:30pm – 5:30pm)
Venue	Ludgate House, London, United Kingdom
Duration	About 2 hours
Cost	Included with Enterprise subscription

About the event

Overview

Overview:
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.

Objectives:
To share knowledge, experiences, best practice and to network.

Attendees:
Google, Euroffice, Debenhams, Post Office, Signet, Alliance & Leicester, Churchill Insurance., Lloyds TSB, TUI, Performics, Wheel, Bigmouthmedia, Performics, Neutralize, Spannerworks, The Search Works

Agenda:
1. Do certain networks, large or small, perform better for specific sectors/verticals e.g Retail, Financial, Travel?

2. Can Paid Search be used effectively as part of the wider marketing mix, aligned with TV for example for maximum response, or specific seasonal placements?

3. Latest trends and developments. Dynamic sites, MSN, Overture, Miva etc.

4. Resources.

Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate around key issues and trends
20 mins Follow up conversations / networking / close