| Date | February 6 2012 (5:00pm – 6:30pm) |
|---|---|
| Venue | Omni San Diego Hotel, San Diego, United States |
| Duration | About 2 hours |
| Cost | Free |
About the event
Overview
Join Stefan Tornquist, Econsultancy's VP Research - US for this roundtable discussion. Stefan will present a brief overview of Econsultancy research findings, followed by a discussion on a variety of pressing topics including social media, integrated marketing strategy, metrics and optimization.
Program
Following an overview of the digital marketing industry by Stefan Tornquist, participants will discuss pressing issues challenging the digital marketing professional including:
5:00 - 5:45 - Integrated Marketing: Optimizing the Marketing Mix
5:45 - 6:30 - Social Media Measurement and Analytics
Who should attend?
Senior Marketers responsible for setting their company's digital marketing strategy and managing execution of marketing initiatives are encouraged to join us.
Cost details
This event is free to attend for Econsultancy members. Availability on a first-come, first-served basis.
Inquiries
Contact john.gibb AT econsultancy.com with any questions regarding the roundtable.
