|Date||April 27 2006 (1:00pm – 3:00pm)|
|Venue||Ludgate House, London, United Kingdom|
|Duration||About 2 hours|
|Cost||Included with Enterprise subscription|
About the event
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.
To share knowledge, experiences, best practice and to network.
GfK Financial , National Express, Argos, Madame Tussauds, Sainsburys Bank, Touch Clarity Ltd. , Wheel, Coremetrics, Box, Cscape,
1. Segmentation - What are the 'Golden Nuggets' of segmentation? Can you segment too far? What of the role of testing - A/B, Multivariate, Heuristic, real time and dynamic?
2. Targeting - Contextual and Behavioural, Real time vs. historical, is one more appropriate than the other? What's the least you should do? What of seasonal and life-stage targeting? How can personalisation assist?
3. eCRM - How do you define it? Is it E-customer relationship management or is it more about E-customer relationship marketing? Does it really exist? Is anyone really doing it? How easy is it to integrate with back office systems to get real business measurement? What are the real implications and business benefits of doing eCRM properly.
4. Trends and developments
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate around key issues and trends
20 mins Follow up conversations / networking / close
+44 (0)20 7681 4053, peter @ e-consultancy.com (subject line 'Roundtable bookings')