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Director of Online EMEA at Deckers Ltd
11 September 2008 09:05am
Here's a quandary. You have a good product or service that you want to promote, in B&W's situation a great lossless quality music download service, with specific artists, with a chance to download some songs completely free.
you see a review or a blog commentary through your lovely Google Alerts, and think, well if they are writing about it, it would make sense to leave a comment that if someone likes that music or is willing to read the review, why not leave a message saying, in web 2.0 user friendly terms of course, that they can try out the music at your website.
It follows the UGC dictat, yet is it likely to cause offence?
advice or thoughts please