Recommended research
SEMPO State of Search Marketing Report 2012
The State of Search Marketing Report 2012, published by Econsultancy in association with SEMPO, looks in-depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report looks closely at current practices and emerging trends across paid search and SEO, as well as their relationship with social media.
SEO Best Practice: Index Inclusion
The SEO Best Practice: Index Inclusion Guide is part of Econsultancy's renowned SEO Best Practice Guide and is has been created with the help and frontline insight of globally-esteemed SEO practitioners, in order to give you the edge in your natural search marketing activity.
Hobsons PLC
13 February 2008 10:56am
Would anyone be able to offer any sort of explanation for why our site is yo yoing in Google search rankings?
We have for a long time now featured on page 1 of Google's pages for a particular term, however recently we have seen our rankings change on a daily basis, both up and down the rankings. Its not even minor changes, we have on certain days begun in 4th only to drop to the second page in the afternoon, then the following day we are back on page one but at say 6th.
We have been making changes to the site from an editorial perspective but I wouldn't have thought this would have affected our results in the way that we have seen, especially not so frequently.
Can anyone shed any light on this?
Thanks
Web project / programme manager at na
13 February 2008 11:24am
I attended two (free) Google seminars yesterday at http://www.t-f-m.co.uk/page.cfm/link=149 where they explained the formula "Ranking = Maximum pay per click * quality score" in detail. I don't know if you are in London, but if there is any chance for you to go to Earls Court this afternoon, they are running another masterclass at 1.15 (need to be there at least 20 min early, and not be put off by queues as they do let everyone in). You'll also get lots of handouts and £50 worth of Adwords vouchers. Apparently we will be send the PowerPoints as well, which I could pass on, if that helps?
Hobsons PLC
13 February 2008 11:47am
Many thanks for your response, however I am not concerned with the sponsored listings, it is in the natural search listing that we are seeing this movement.
On 11:24:18 13 February 2008 BeeO wrote:
Web project / programme manager at na
13 February 2008 12:03pm
In that case the formula would be "Ranking = quality score" which is something that is Google defined, and can be impacted by many aspects as I am sure you would know anyway (quality of keywords, placement of keywords, "Google" also rewards click throughs, ie link strategies are important,, even number of keywords and possibly including misspellings and synonyms, ...). Maybe, it is only due to competitor activity after all?
Internet Marketing Manager at Optimised Media
13 February 2008 14:25pm
Hi Jamie
Could you let me know what the url of the site is? I'll try and have a look for you. Email Kaya "at" optimisedmedia.co.uk.
Kaya @ Optimised Media
Website Optimisation & PPC Agency