Hi,
I'm about to launch in the second half of 2008 a Multilanguage E-learning Business School specializing in the areas of finance, economics and business.
I will like to get as many feedback as i can on the "Simanovski business e-school".
Is it sounds relieble name?
Is it better to make it Sinovski or Novski?
Or i Should go on a marketing name like iMAXlearning.com?
I'm also wanted to know which association that name bring, for instance, i'm from Israel, in israel that name sounds "academic" name "smart" name if you know what I'm talking about.

Is there rules when it's good to use your name as the brand and when it's not good?
Please give me as much feedback as you can.
Omer.