11 May 2010 10:04am
I am currently working on measuring the effectiveness of our marketing and communications activities. I must mention that we have already implemented Google Analytics on our website and I am already analyzing our various marketing activities through this. My question is whether or not there are other tools available to measure our marketing/communications activities other than Google Analytics.
For example, we have just had a report published about us,
and we would like to see if the peak in traffic to our
website was due to this published report. Google Analytics does not directly show a peak in visits due to the report as it was in PDF format and there were no links to our website. How would we be able to figure this out?
Thanks in advance for your help!
Sales Director at Koozai
13 May 2010 15:51pm
If the PDF is published externally, you can attribute a rise in direct traffic to the report.
If the PDF is linked off your website you can create whats called a 'virtual page' within Google Analytics and track the amount of clicks the report attracts.
I hope this helps.
Marketing Director at Oil and Gas Job Search
13 May 2010 19:50pm
Visit http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578 and add the URL, name of report, campaign or whatever and let google build you a new trackable url. You can do this for any content on your site that does not conform to the normal tracking available. You can also use the generated URL to create a goal for easy performance viewing.
CEO at Calltracks
15 January 2012 14:06pm
If you want to track phone calls in relation to your marketing activities, maybe in relation to a PPC ad campaign, we could help you with that. Just send us a message.
MEPCO at WAPDA
18 August 2012 12:01pm
Stuart Buckley says right that If you want to track phone calls in relation to your marketing activities, maybe in relation to a PPC ad campaign, we could help you with that. Just send us a message.
PC OPP at MEPCO WAPDA
19 August 2012 11:08am
You are right saima I am also agreed with Stuart Buckley's view regarding phone calls and marketing activities..god job..http://bollywoodque.com/
19 August 2012 11:10am
You can do this for any content on your site that does not conform to the normal tracking available. You can also use the generated URL to create a goal for easy performance viewing..
Digital Marketing Executive at AdInsight
23 August 2012 10:04am
Call tracking technology is a great way of tracking your online to offline conversions, for example, how many people call you as a result of looking at your website, social media or offline advertising, giving you a more holistic picture of how well your marketing is working.
Have a look at our website for some more details if you're still looking for more data. www.adinsight.com.
23 September 2012 10:28am
I think "Antonio" is right and You can do this for any content on your site that does not conform to the normal tracking available. You can also use the generated URL to create a goal for easy performance viewing.
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