Using video to display product

Anonymous
24 May 2010 12:05pm

Hi - I'm wondering if anyone knows who produces Net-a-porter's product video snippets - the ones you see when you're actually viewing a product, just before you click to buy or add to your basket.

Thanks in advance.
Denis Kondopoulos
Technical Project Manager (MBA, MBCS, CITP, CEng) at Naxtech.com

24 May 2010 12:59pm

Not sure, but they are just flv videos which appear and play on the screen via javascript. Other than filming and potential video processing all that needs to be done is the javascript and the association of videos with each product in the database and application.

It's a similar thing with other sites such as Esprit, M&S, etc.

regards,

Denis
Justin March
Freelance SEO Consultant at Justin March

24 May 2010 17:14pm

The best way to decide what to place on a page is to work out your visitor objections and counter those objections.

Is video the best thing to do the above if yes then use video if not save yourself some money.
Ian Snead
VP Sales & Marketing at http://vzaar.com/

25 May 2010 11:44am

If you are looking for a video service to host and stream videos then check out vzaar. The service allows you to easily add video to your website and you can customise the look and feel of your player. If you have any questions on the service I would be happy to help.
dan barker
E-Business Consultant at Dan Barker

25 May 2010 13:16pm

hi, Anonymous,

not sure whether they're responsible for all of their videos, but fashshot do video work for net-a-porter: http://www.fashshot.com

Here's one of their 'behind the scenes' videos on youtube: http://www.youtube.com/watch?v=PDR94kQYq0A

Hope that's useful,

dan
Anonymous
26 May 2010 10:27am

Thank you all for your advice - this has been very helpful!