Senior Consultant at PWC
27 January 2004 17:34pm
I am trying to find out what the general undertsanding is, amongst fellow e-consulters, about MRM or marketing resource management. This is reckoned to be a big potential market and some CRM vendors have made moves into the market.
Likewise, what about the use of Digital Asset Management systems (for marketing purposes rather than for media)?
Do people out there understand the term MRM?
And do you care?
Has anybody had any experience of MRM systems or even
DAM implementations for marketing departments.
Marketing Executive at UTL UK Ltd
22 June 2005 16:56pm
I can tell you everything you need to know about DAM.
The best step would be for you to visit my website www.resourca.com and then get in touch.
Alternatively, reply to this message leaving an email address?
I look forward to being able to help.
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