We have two main expert forums on digital marketing: one focusing on best practice, the other on supplier selection. This one is for any other topics.
Anyone can browse the forums but only only registered users can post questions or replies.
| Thread | Posted by | Time |
|---|---|---|
Valuing on-line data (1 reply)Has anyone come across any good case studies or articles on how to value various types of customer data on-line? What's hot and what's not when either 1) Selling customer data to other companies ... |
Andy Mayer
Senior Strategist at Netpoll |
over 12 years ago |
Guinness' new TV add + the power of firm nipples (0 replies)For a while I have been on Guiness' mailing list, intrigued by how they could make such a thing of any ongoing interest, and whether ultimately it might make me drink any more Guiness. Usually, to... |
Ashley Friedlein
Staff CEO at Econsultancy |
over 12 years ago |
Power of the Brand at the V&A (1 reply)Interesting looking exhibition at the V&A about brands through time. Find out more at: http://www.vam.ac.uk/vastatic/microsites/BrandNew_Site/flashframe.html "We come into contact with thousands ... |
Ashley Friedlein
Staff CEO at Econsultancy |
over 12 years ago |
Welcome to the iTV forum (0 replies)As the members of the fastest growing, most chaotic, world leading area of new new media, European Interactive TV (some rumbles in the back from the wireless crew there) there should be plenty of i... |
Kiff Newby
Brighter |
over 12 years ago |
Project Sites / Virtual Project Management (0 replies)Some project managers and organisations advocate the use of a project web site to control project communications and to centralize the most important documents, files and other project assets. Th... |
Ashley Friedlein
Staff CEO at Econsultancy |
over 12 years ago |
Welcome to the Forum (2 replies)Producers, Project Managers, Webmasters, Online Managers, Project Directors, E-commerce Managers, Account Manager etc. etc. all have to be adept at project management to do their jobs well. Howev... |
Ashley Friedlein
Staff CEO at Econsultancy |
over 12 years ago |
Where to start? (3 replies)Welcome to the content forum. There are many issues that we will be discussing here, ranging from the simple sourcing of content and commercial deals, to more technical questions such as how to ma... |
Barney Loehnis
Digital Lead, Asia Pacific at Ogilvy |
over 12 years ago |
New Media Knowledge: Quest for Value write up (0 replies)1. If you don't know who New Media Knowledge are then it is worth looking at their web site http://www.nmk.co.uk/ "a business resource for individuals and companies in the new digital media" 2. Th... |
Ashley Friedlein
Staff CEO at Econsultancy |
over 12 years ago |
Testing WAP applications across multiple gateways and carriers (2 replies)One of the immediate problems faced when developing wireless applications using WAP is how to test that the application you are developing will work across multiple carriers and their respective WA... |
Alex Judd
Director at Skywire |
over 12 years ago |
Welcome to the Wireless Internet forum (0 replies)Welcome to the Wireless Internet forum, a discussion area for all topics covering mobile phones, pagers, PDAs and radio devices. In this forum we hope to provide an area for you to discuss future d... |
Alex Judd
Director at Skywire |
over 12 years ago |
The demise of demographics? (0 replies)How long will it be before traditional ABC1 demographic data becomes either redundant, or at least of secondary importance to the more interesting and valuable behavioural data available on custome... |
Ashley Friedlein
Staff CEO at Econsultancy |
over 12 years ago |
Log file management (4 replies)The log files that your web server generates as users interact with the site are very valuable as you can extract a lot of useful behvioural information from them. Here are some tips on how to mana... |
Ashley Friedlein
Staff CEO at Econsultancy |
over 12 years ago |
To use frames or not to use frames? That is the question... (2 replies)If we are talking B2C web sites (i.e. where you cannot guarantee the user's technical set up) then my view is, don't use frames. I appreciate that is a little black and white but I have yet to find... |
Ashley Friedlein
Staff CEO at Econsultancy |
over 12 years ago |
Start Up Resource Guide (0 replies)Thinking about starting a new venture - here are some sources that could prove useful. If you know of other resources that could be useful to would-be entrepreneurs please share them with us. You ... |
Rohit Talwar
|
over 12 years ago |
Welcome to the New Venture Forum (0 replies)In this forum we hope to provide a place where you can discuss issues, raise concerns, ask for advice and generally learn more about the process of creating new ventures and getting them funded. R... |
Rohit Talwar
|
over 12 years ago |
User Acceptance Testing (1 reply)Welcome to e-consultancy.com and the technology forum. My first posting is actually not very technical, but is very important all the same. It involves User Acceptance Testing for E-commerce sites.... |
Kris Ellis
Group Manager at Infosys |
over 12 years ago |
How to get along with creatives... (0 replies)Adjusted from an old article relating to traditional media, these points are equally relevant to the cross-discipline design groups involved with new-media projects. Hand them (with care) to that A... |
Paul Tinsley
Creative Director at Agenda Solutions |
over 12 years ago |
If you go to one thing this year... (1 reply)Make it John Maeda speaking at the ICA... http://www.ica.org.uk/talk/111179/ A Guru of digital design - is his left brain/right brain creative the future?? www.maedastudio.com |
Paul Tinsley
Creative Director at Agenda Solutions |
over 12 years ago |
The Mythical Man Month (0 replies)I have just finished re-reading 'The Mythical Man Month' by Frederick P.Brooks Jr. The book is considered a classic in software engineering circles, but I couldn't recommend it highly enough to any... |
Ashley Friedlein
Staff CEO at Econsultancy |
over 12 years ago |
McKinsey Digital Brand White Paper (0 replies)Online branding is much discussed and debated - what is Amazon as a brand for example? It doesn't look that great, but it does work well. What does that mean in online brand terms? McKinsey's whit... |
Ashley Friedlein
Staff CEO at Econsultancy |
over 12 years ago |
