About Stan Woods
Stan Woods is the Managing Director of Velocity which he set up in 2001 with Doug Kessler. Velocity specialises in B2B marketing for technology firms providing B2B strategy advice, content and digital marketing creation and execution services alongside design and branding. Before Velocity he was the managing director of Brodeur PR, the largest tech PR company in the UK.
About Using content marketing to segment and engage your audience. A Canonical Case Study
Ubuntu is free Linux software that powers millions of desktops, laptops, netbooks and servers worldwide. Canonical works with the open-source community to deliver Ubuntu,and helps businesses worldwide to reduce costs, improve efficiency and enhance security with Ubuntu. This presentation is a case study of how Canonical working with Velocity transformed how it engaged with its enterprise prospects and customers using Marketo. It will cover how we got started, how we introduced process flows and will reflect on the early results of the campaign.