Where marketing meets sales to drive revenue.
700+ of the UK’s most senior B2B and B2C ‘considered purchase’ strategists, one content-packed day.
Engage
Deepen the relationship until it's sales-ready.
Build rapport and narrow your focus through Social Media Monitoring, Marketing Automation, Lead Scoring, Account Identification and Telemarketing.
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FUNNEL
It’s all about: marketing automation, lead nurturing, demand generation, revenue performance & beyond.
Helping B2B and B2C ‘considered purchase’ strategists deliver results.
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Plan
Design the pipeline processes.
The senior stream: covering Strategy, Planning, Cultural & Organisational Change, Team Structures and Accountability.
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Attract
Fill the top of the funnel.
Covering the whole digital marketing mix; from Email, Search, Content Marketing and Social to Prospecting, Lists, Data Management and Channel Marketing.
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Engage
Deepen the relationship until it's sales-ready.
Build rapport and narrow your focus through Social Media Monitoring, Marketing Automation, Lead Scoring, Account Identification and Telemarketing.
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Align
Handover to sales and generate revenue.
Discussing the transition from marketing to sales through CRM, Campaign Management, Revenue Performance Management and Customer Lifecycle Marketing.
