Engagement through content strategy
TUI UK and Ireland is the UK’s largest tour operator. Key brands include Thomson and First Choice, who between them account for half of the mainstream market within the UK and Thomson Cruises. Sub brands include Sensatori, Thomson Couples, Thomson Family Resorts, First Choice Holiday Villages and SplashWorld resorts.
In this session Ros will explore how the use of Content Strategy will help to future proof the business for Multi-Channel distribution.
About the speakers
Ros MacKenzie, General Manager Content Strategy, TUI UK
Highly skilled, Ros is a highly experienced E-commerce professional, coming from a broad multichannel background, with over 28 years experience including 16 years in retail and 12 in eEcommerce in the travel industry. Ros has had numerous management roles with TUI Travel and is now the General Manager of Content Strategy.
Ros says she is very passionate about the customer and is committed to developing her skills and experience in digital marketing, recently completing Econsultancy’s Future of Digital Marketing training course.
