Multichannel campaign and customer experience management
Drawing on current media examples and Chris Lawson’s experience at the Guardian, this session will illustrate the complexities of marketing to an audience cross platform and managing the customer experience.
Over the last two years the Guardian has strived to create a direct to consumer relationship with its audience and focus its marketing efforts to engender loyalty, engagement and advocacy.
Understand the experience of migrating customers from a traditional to a digital relationship and the transformation required.
About the speakers
Chris Lawson, Outgoing Director of Content Sales and Marketing, Guardian News & Media
Chris is a multichannel Marketing Director most recently at the Guardian News & Media. With a consistent record of commercial success within digital marketing, brand management and direct to consumer strategies. Chris was responsible for all aspects of marketing across the Guardian and Observer brands. This included driving newsstand and digital content revenues and engaging with readers and users across all the platforms they use.
For the past 12 years, Chris has worked in the media sector on high profile international brands including the Guardian and the rebrand of Virgin to Absolute Radio.
Chris is a specialist in developing CRM, social media, live and web content to enhance customer’s experiences.
His areas of expertise include digital marketing, brand development, CRM, direct marketing and strategic planning.