The Econsultancy view on what good looks like
As the session title says, Econsultancy are finishing up the day by giving our view on 'what good looks like' in terms of joined up marketing for this track's focus. We'll be giving five or so examples of what has impressed us and what we feel is setting the standard currently.
About the speakers
Ashley Friedlein, CEO, Econsultancy
Ashley is one of the most influential and connected figures in the UK digital marketing and e-commerce sector. As a recommendation for him on LinkedInreads, “If Ashley doesn’t know it – it ain’t worth knowing.”
He writes for a range of publications and is the author of two best-selling books which have been translated internationally. Ashley speaks worldwide at industry events, as well as making media appearances to promote both his own company, Econsultancy, and the interests of the sector in general.
He founded Econsultancy in 1999 with business partner Matthew O'Riordan. This award-winning company now has over 100,000 members worldwide, opening its first US office in New York in January 2009, and now also operating in the Middle East and Far East. It's members include the cream of international media, retail, cultural and financial service organisations, as well as government departments. Econsultancy helps its members learn, make better decisions, build business cases, find the best suppliers, accelerate their careers and lead the way in best practice via research reports, how-to guides, training and development, forums and professional networking.
After graduating in 1995 with a 1st Class degree from Cambridge University, Ashley started out working in digital TV. After a brief spell as Producer at FT.com, his career took him to digital communications agency Wheel (now LBi) where he rose to Lead Strategist and launched numerous multi-million pound websites for major brands like Marks & Spencer, Five, Argos, Autoglass etc.
Following the dotcom crash he spent a pleasant year in the South of France writing the first of two best-selling books on web management (50,000 copies sold world-wide, translated into 4 languages). He is 38, married with two children. In his spare time he enjoys photography, art collecting and a range of sports including skiing, walking, cycling and yoga. More recently he has taken up boxing, polo and poker...