About Fabrizio Esposito
As member of the Global Innovation Team, Fabrizio is responsible for analyzing and managing emerging technologies in order to ensure proceedings in market research methodologies within GfK.
Fabrizio studied psychology and social sciences at the University of Zurich, followed by three years of mathematics after graduating. During his studies he worked at IBM and tutored students in advanced methodologies and statistical analysis at the University of Zurich.
After his studies he joined GfK Switzerland where he worked as a consultant for the newly build team methods and innovation. In 2011 he was accepted to the GfK Talent Management Program, where he had the chance to work on projects like neuroscientific applications in market research and be visiting lecturer at various Universities in Switzerland.
About New forms of multichannel research combining traditional and digital
The presentation will show results from a study carried out in the UK during the Olympic games to measure the effect of sponsorship on brand dimensions. We combined traditional online research, real online user behaviour based on objective measurement and social media analysis. All these sources together will help us to get a holistic picture about what the effects of such an event on the brands are.