About Fiona McSwein
Group Director of Marketing, Euromoney Institutional Investor. Fiona brings 18 years international marketing and product experience. Most recently Group VP Online at European Directories, a pan-European local search and lead generation group, with responsibility for driving sales and usage from online products. Prior to this, she ran lastminute.com's product portfolio and CRM programme. She started her career with Thomson Reuters, in both UK Marketing and International roles. She has experience delivering to multi-country stakeholders and leading plus developing teams in matrix environments. Fiona holds a PgDip in Marketing and is a graduate of the University of York. She is a passionate skier, hill-walker, creative cook and has been known to be a character actor at the UK theme park, Thorpe Park.
About PANEL: The Digital Self - what is identity?
An interactive Q&A session with a range of experts on a moderated panel. We'll be asking the panelists how they think you can compare the behavioural, real-time insights available to digital marketers with the socio-demographic data and propensity models available to offline marketers… Which is best, can they be aligned and what's the benefit when both join up? Feel free to ask your own questions of the panel!