About Martin Bartle
Martin is the Global Communications and eCommerce Director at Agent Provocateur and Managing Director at Arthur Ridley Esq a consultancy specialising in luxury and online retail. Martin is an experienced eCommerce and online marketing professional, previous clients include Lane Crawford, Mulberry, Heidi Klein and Liberty of London.
Prior to working for Arthur Ridley Esq, Martin worked as the Head of Marketing for Net-a-Porter.
Martin’s specialties include luxury and fashion eCommerce, online marketing and PR, online retail and multichannel retail.
About Customer centric strategies for high value customers
This talk will focus on two areas – identification of high value potential customers and delivery on promise. Most analysis for segmentation, RFM and CRM/loyalty programmes focuses on historical customer behaviour and rewards for becoming a high value customer. In this talk I will be exploring the tools for identifying high value potential customers and some mechanisms for ensuring they receive the best possible service.