About Neil Mason
Neil joined iJento in September 2012, to lead its customer engagement and services team. He is responsible for providing clients with the best technology performance and customer insights from iJento's digital and multichannel customer intelligence solutions.
In the world of marketing analytics, Neil has always been at the forefront of his field. Over the past 25 years Neil has accumulated a wealth of experience and expertise working across a variety of marketing analysis and research disciplines. For the last 12 years Neil has worked predominantly in digital channels combining a strong blend of commercial and technical understanding in the application of consumer insight to help major brands improve performance both as a marketer and as a consultant. During this time he also served as a Director of the Web Analytics Association for two years.
Neil's expertise ranges from advanced analytical techniques such as segmentation, predictive analytics and modelling through to quantitative and qualitative customer research.
About Tracking the Customer Journey: A Data Model For The Digital World
As digital channels proliferate, tracking the full customer journey involves an ever-increasing number of complex, channel specific data sources each of which spews out large quantities of data. How do you join fundamentally different types of data and make sense of them? Neil will walk participants through the deeper challenges of joining digital data, present how the customer intelligence platform created by iJento can support this and show how clients are leveraging significant business value from it. Annette Leeke will provide the audience with insights into how she and her team at LV= are pioneering customer centric insights and optimisation using iJento's customer intelligence technology. And more importantly, how this relates directly to strategic business objectives of increasing profits and improving user experience.